Poor Ranking for Pakistan in WEF Travel and Tourism Development Index
Pakistan has received a low ranking of 101 out of 119 countries in the World Economic Forum’s Travel and Tourism Development Index (TTDI). This ranking places it as one of the least popular countries for travel and tourism among the surveyed nations. This is particularly concerning given Pakistan’s previous good performance in the index, with the country moving from 89th to 83rd position in 2022.
Middle East Countries Outperforming Pakistan
In contrast to Pakistan’s low ranking, countries in the Middle East have fared much better in the TTDI index. The United Arab Emirates (UAE) leads the region with an impressive ranking of 18, followed by countries like Saudi Arabia, Qatar, and Bahrain. This disparity highlights the significant differences in the development and promotion of travel and tourism in the Middle East compared to Pakistan.
Criteria for Ranking Countries in TTDI Index
The ranking of countries in the TTDI index is based on various factors including a favorable business environment, open travel policies, well-developed transport infrastructure, and rich natural and cultural attractions. The top countries in the index have proven to be efficient in attracting tourists and providing a comfortable and sustainable travel experience.
Global Recovery of Travel and Tourism Post-Covid
Despite the challenges posed by the COVID-19 pandemic, the global travel and tourism industry has shown signs of recovery. The top 30 countries in the TTDI index have played a significant role in driving growth in this sector, contributing 75% to the world’s travel and tourism economy in 2022. This recovery has surpassed pre-pandemic levels, indicating a resurgence in global travel and tourism activities.
