The Colors TV show “Qayamat Se Qayamat Tak” (QSQT) produced by BBC and MAJ Productions is set to go off the air on May 24 due to the impact of the ongoing IPL season on its TRP. Despite efforts to provide the complete story to the audience, the producers acknowledged the influence of the cricket season on the show’s viewership. Abhigyan expressed mixed feelings about the early conclusion of the show, noting that it is common during the IPL season for shows to face interruptions. However, he emphasized that the show covered a great story in the 90 episodes aired, with an additional 10 episodes to reach a total of 100. He ensured that the main story was shown in the final episodes so that the audience does not feel cheated.
Mrinal highlighted the 45-minute time slot that allowed most of the story to be portrayed, enabling the show to surpass 100 episodes. Abhigyan emphasized that “Qayamat Se Qayamat Tak” was a unique offering, although its TRPs were affected by the cricket matches. Mrinal suggested that a starting slot of 8-8:30 pm would have been more suitable for the show, given its romantic genre that is not overly intense or dark. The producers also supported the idea of online streaming of TV Shows as a profitable means to recover costs, mentioning that shows garnering millions of views online help in recuperating a significant portion of expenses.
Despite the popularity of online streaming, the producers noted that there are differences in the viewership of traditional TV and personal devices, with some viewers preferring to watch content on television rather than online. They mentioned that during the show “Pishachini”, it was considered a hit on the Voot platform, but there was uncertainty regarding the viewership numbers of “Qayamat Se Qayamat Tak” online. As QSQT concludes its run on television, it leaves behind a legacy of captivating storytelling and the challenges faced in competing with major events like the IPL.
In conclusion, the producers of “Qayamat Se Qayamat Tak” reflected on the impact of the IPL season on the show’s TRP and its early conclusion. They expressed their contentment with the story covered in the episodes aired and the efforts made to ensure the audience received the complete narrative. While acknowledging the differences in viewership between traditional TV and online streaming, they supported the idea of streaming shows online as a profitable venture. Despite facing challenges in the competitive television landscape, QSQT managed to captivate audiences with its unique storytelling and genre, leaving behind a memorable legacy as it bids farewell to the small screen.
